TRAVEL MARKETING
“At ISCOPE MEDIA, we realize that online marketing solutions need to be
tailored to each industry vertical so our advertising partners capitalize on
opportunities unique to them. We choose the most relevant and aggressive
online marketing technologies available in today’s marketplace.
When we apply our online marketing programs to your Travel Sector needs,
the end result is more vacationers!”
Travel Leads
Take the first step, Online Customer Acquisition - ISCOPE MEDIA helps promote your destination and all it has to offer to a captive audience. As one of the leaders in online
tourism marketing, we’ll help you increase your online traffic, top of mind awareness, leads, and ultimately high value
vacationers.
We deliver multi-channel online marketing solutions that yield the highest ROI in the travel industry. ISCOPE MEDIA generates
high quality online leads and website visitors ultimately producing more heads in beds!!!
Quality vs. Quantity
Lead Performance, not volume - Its not just about driving traffic; it’s about getting the right visitors to your site. Constantly improving the quality of traffic is the goal of ISCOPE MEDIA’s Online Lead Generation Programs.
ISCOPE MEDIA's optimization/analytics experts are constantly improving traffic performance by running comprehensive
site reviews on a daily basis. We will not only monitor which sites are producing at high levels but we will also gauge and
tweak network selections based on response levels from the consumer.
Next Generation Real Time Lead Generation
Co-registration Programs - We deliver highly qualified, permission-based leads to grow your database with frequent travelers who are interested in
planning a vacation to your destination.
By qualifying your leads with variables like special interests, geography, demographics and travel patterns, you’ll get leads
from our exclusive network of sites that convert to visitors at the highest rates in the industry. We offer the hottest lead
generation programs for our travel clients by having access to the top tiered travel oriented and lifestyle web properties in
the marketplace.
Grooming the database
List rental and email databases - Building your database is only the initial stage of the game. Maintaining the integrity of an email database and keeping it
good shape is the ultimate goal. Keeping a ‘clean’ database and using good list hygiene (eliminating duplicates, keeping the
unsubscribe file up to date, and validating each record) assures our clients that their ongoing relationship with their database
members is being sustained at the highest level. By either assisting with or fully managing our clients’ databases, ISCOPE MEDIA Media is able to setup, deploy and track ongoing campaigns that produce new visitors on a daily basis.
Why Email Addresses? I only use Postal
Database append - Times are a changing and so should you. Maximize ROI for your email communication
effort by leveraging what you already have offline and transition it online.
One of the best ways to transition your offline database to online visitors is to utilize
ISCOPE MEDIA database append technology. We match your offline database with our database of over
100 million opt in subscribers. If we find a match we add that email to your database. You can then send out messages
to your database for a fraction of the cost of direct mail. Our average email append rate for our travel clients is 15-20%.
We guarantee the emails returned to you are 100% deliverable and CAN-SPAM compliant.
Here, there and everywhere.
Online advertising/Banner Placement - What size, what shape, which images to choose, what copy to keep, which color to use – all good questions when it comes to
banner advertising and related online advertising.
Our years of experience in identifying which sites to use, what rates to pay, what value added ‘extras’ can be negotiated and
what creative works best all serve to help our clients. ISCOPE MEDIA can help guide you on when to use online advertising
in your mix and what you can expect from it. Look for us to help you lower your cost and increase your return on this
important but sometimes overlooked medium.
Now your can reach the World via Email
Targeted opt in Email Marketing - ISCOPE MEDIA maintains the largest and most responsive email marketing database in the world. Whether you are
looking for an email push to travels from drive in states or the other side of the globe, ISCOPE MEDIA has the right list.
We have data presence in over 100 countries around the globe. We have experience customizing email programs to
fit the markets you want.
E-mail: info@iscopemedia.com
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